2020 is a year that has truly been a rollercoaster of emotions, with fear and uncertainty being at the very core of it. Along with this, there is also the fact that we have had to suddenly adjust to a new normal with absolutely no warning. However, we must commend the fact that we all continue to thrive – we have seen some of the best marketing ideas and content come to life this year, whether it be topicals or campaigns.
Beyond everybody developing a sudden love for sanitisers and face coverings that we, for some reason, continue to obligatorily smile behind when we see someone familiar, there was also a lot of disruption when it came to the economy. Physical businesses were suddenly thrown into a tizzy, and come March, we were all attending Zoom meetings in our pyjamas from the comfort of our beds, day in and day out.
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